app store optimization

Getting Found: The Importance of Ranking in the App Store

If you’re new to the App Store Community, you’re joining a community of over 2 million. It may seem like an unattainable and unrealistic goal, especially when over 50% of keyword traffic goes to the top 3 listings[1]. Just like you would invest time and money into search engine optimization (SEO), it’s important to invest in App Store Optimization.

What is ASO and Why is it Important?

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ASO is the process of optimizing various elements of mobile app submissions and marketing techniques to rank higher in app store’s search results. The higher the ranking in the search result, the more visible your app is. The more visible that your app is tends to translate to more traffic to your app’s page in the app store. 

According to a study by our friends at Forrester, 63% of apps are discovered through app store searches. Meaning that a majority of discovered and downloaded apps are found by organic search within the app store. If you’re not using ASO to increase your app’s search ranking and visibility, you’re missing out on the largest discovery channel available. With millions of apps contending for the top spot, it’s a surprising reality that a majority of mobile app architects are not investing in App Store Optimization.

In our White Paper, Reaching Through the Static – Achieving Top Search Rankings with App Store Optimization, you’ll get an in depth look at the methods and best practices behind a successful ASO campaign. From what to ask and how to build your keywords list, the importance of keywords in your app’s name and description, On-Page & Off-Page factors that improve your search rank, and how to improve your ratings & reviews.