ad extensions

Take Action! With The New Bing Ads Action Extension

Bing Ads has a new ad extension and there’s something special about it. It’s exclusive to Bing ads. They didn’t just copy Google Ad extensions.

According to Bing Ads:

This extension allows you to highlight a clear call-to-action on your text ads to entice customers to immediately click and drive them to your website.

The new Action Extensions is now available across all Bing ads markets and can run on both desktop and mobile ads. To be sure you will find a match for your company, Bing has added 70 different predetermined Action buttons.

Action Extensions List

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What Do They Look Like?

Here’s an example on desktop:

bing action extensions.jpg

Here’s an example on mobile:

mobile bing action extensions.jpg
 

Details About Action Extensions

  • A click on an Action Extension has the same cost per clicks as a sitelink or your ad

  • Action Extensions will show with other ad extensions, like sitelinks.

  • They can be setup at the account, campaign or ad group level

  • There is a URL field where you can use a separate URL from the ad text, but if you leave the field blank it will use the ad text URL

How To Setup Bing Ads Action Extensions

  1. Login to your Bing Ads account

  2. Click the campaigns tab

  3. Click the ad extensions tab

  4. In the ad extension drop down click and find Action Extensions

  5. Click the create ad extension button

  6. Click +add new ad extension

  7. From here you choose

    1. Language

    2. Action Text

    3. Final URL (optional)

    4. Mobile URL (optional)

    5. Tracking Template (optional)

    6. Ad scheduling (optional)

What Next?

It’s time to set yours up and test. Be sure and follow up to see if you’re seeing an improved click through and conversion rates. Let us know what you find. Don’t forget to test different buttons. There might be more than one that work for your business and call to action.

For more information on Bing ads read our other content:

The Time Has Come: Bing Ads Has Taken Over Yahoo Search

Bing Ads Custom Audiences: Worth The Effort For Some

Bing Ads: Are They Worth The Trouble?