If you’ve been doing Facebook Advertising in the past year or so you like have seen or at least heard about the Info & Ads tab that was added to all Facebook business pages. If you’re not familiar with this check out Facebook’s post about it from June, 2018 here. Adding the Info & Ads (see image on right) was part of their ongoing “transparency” kick they’ve been on since the Cambridge Analytica scandal in 2018. I’m not sure how exactly that helped, but from a competitive research view point it gave us Facebook advertisers a way to see any ad another company advertising on Facebook was running. Of course, yes it also showed anyone the ads we were running as well.
Facebook Info & Ads
When you viewed the Info & Ads tab you would see all active Facebook ads that brand was running. This was amazing for competitive research, which before this was incredibly difficult with Facebook. The one other usage I heard which was interesting is that you could check a brand for any coupon codes they might be running (great tip).
Well it’s been at least a month since I’ve used this tab and as I went to check out a competitor last week I quickly found the button removed. In a panic I checked multiple Facebook business pages and to my continued surprise it was completely gone. I must say I’m pretty good at following industry news and didn’t see anything about this. As I quickly jumped onto Google and searched for information, all I found was a Reddit thread about it. Interestingly, I couldn’t find any news articles about it.
In a few minutes I quickly was relieved. The Info & Ads tab wasn’t removed. It was only moved. There was a new Page Transparency section added on the right side of a business page. Once I discovered this and completed a Google search there was a few news articles out there about it. Along with the current active ads a business page was running there was more information added to the Page Transparency section.
The date the page was created
The primary country locations where the Page is managed.
The number of people who manage the Page in each country.
The Page's previous name changes.
Any Page merges that happen on or after September 6, 2018.
Here’s what you’ll see when you click See More:
Facebook Ad Library
When you click on Go To Ad Library you’ll see all the active ads that were previously on the info & ads tab. In addition it also shows you the exact date the ad started running which is interesting as well. You can see if an ad has been running just a few days or a few months. To simplify the process you can go directly to the new Facebook Ad Library and search for the brand you are looking for. This will take you directly to the ads they are currently running.
No need to worry, the info & ads tab didn’t get removed. It was only moved to a new section. Given that Facebook continues to lead the internet industry in what they call transparency this new transparency section will likely be around a while and if anything have more information added to it. I would regularly keep an eye on the section to see if any new information gets added.
So go start looking at your competitors ads again. It’s a great way to get new ideas. Keep in mind, just because they are running a particular ad doesn’t mean it’s working. They could just be testing. Also, you can’t see if it’s re-targeting or prospecting and you have no idea what audience it’s directed towards.
If you need any help running Facebook ads for your eCommerce company, don’t hesitate to reach out and setup a free introductory call with us. We’ll show you how we can help grow your eCommerce brand like we’ve helped dozens of others over the years with Facebook & Instagram ads.