Facebook is continuing its momentum in the area of transparency for its users. Over time they have been adding more information on what and why advertisers are doing and why ads are being shown to certain people. Now they are expanding the same functionality to organic posts.
Why Am I Seeing This Post?
Back in 2014 Facebook released a “why am I seeing this ad?” tool. For any sponsored post in your news feed you can click the three dots in the upper right side of the ad and click why am I seeing this ad? On March 31st Facebook announced updates to this tool and the addition of “why am I seeing this post”? Facebook is rolling out the same transparency for why we see certain ads in our news feed to why each post is in our news feed.
Here’s what it will look:
Here’s what you’ll be able to see according to Facebook:
Why you’re seeing a certain post in your News Feed — for example, if the post is from a friend you made, a Group you joined, or a Page you followed.
What information generally has the largest influence over the order of posts, including: (a) how often you interact with posts from people, Pages or Groups; (b) how often you interact with a specific type of post, for example, videos, photos or links; and (c) the popularity of the posts shared by the people, Pages and Groups you follow.
Why Am I Seeing This Ad?
Since Facebook launched this took back in 2014 you’ve been able to see basic demographic details, which interests and website visits contributed to the ads you are seeing.
Here’s what it looks like now:
Now Facebook will be adding additional details like when the advertiser uploaded the information used for a lookalike or customer audience as well as information about the advertiser or if the advertiser worked with a marketing agency to run the ads.
Here’s what the update will look like:
What’s Next For Facebook?
Since Facebook has been under intense scrutiny for their data handling, they have been leading the charge on internet transparency. In the past year they have been removing and updating advertiser targeting options, removed all third-party data providers, and have been giving more information on why ads and posts are in your news feed. This is likely to continue across the web and Google and Amazon will likely start to follow.