According to Bing Ads:
This extension allows you to highlight a clear call-to-action on your text ads to entice customers to immediately click and drive them to your website.
The new Action Extensions is now available across all Bing ads markets and can run on both desktop and mobile ads. To be sure you will find a match for your company, Bing has added 70 different predetermined Action buttons.
Action Extensions List
Rent A Car
What Do They Look Like?
Here’s an example on desktop:
Here’s an example on mobile:
Details About Action Extensions
A click on an Action Extension has the same cost per clicks as a sitelink or your ad
Action Extensions will show with other ad extensions, like sitelinks.
They can be setup at the account, campaign or ad group level
There is a URL field where you can use a separate URL from the ad text, but if you leave the field blank it will use the ad text URL
How To Setup Bing Ads Action Extensions
Login to your Bing Ads account
Click the campaigns tab
Click the ad extensions tab
In the ad extension drop down click and find Action Extensions
Click the create ad extension button
Click +add new ad extension
From here you choose
Final URL (optional)
Mobile URL (optional)
Tracking Template (optional)
Ad scheduling (optional)
It’s time to set yours up and test. Be sure and follow up to see if you’re seeing an improved click through and conversion rates. Let us know what you find. Don’t forget to test different buttons. There might be more than one that work for your business and call to action.
For more information on Bing ads read our other content: