Roughly two years ago Instagram released the ability to add interactive elements to Instagram Stories. According to Instagram, now 500 million Instagram accounts are using Stories every day. If you’ve been running Facebook or Instagram ads for any business recently, you’ve likely tested running stories ads. Well 60% of businesses every month are using interactive elements in their organic stories posts. Now these businesses have the opportunity to expand their exposure to these interactive elements using Instagram ads.
What are Interactive elements In Instagram Stories?
The interactive elements according to Instagram are poll stickers, @mentions, or hashtags.
Polls allow you to write a question in the story and have answers the viewer can choose from. When you post your followers can vote and you can see real time results. There are a lot of uses for these that are fun and engaging. We’ve had multiple clients use them for product votes. For example, two t-shirt brands we work with run these to decide which t-shirt designs they should produce. They will design between 3-5 variations and let their followers vote for which they like best. The winning design will move onto production. Being able to run ads to these polls will be a great way to increase the number of votes and build exposure to the products.
According to Instagram In 9 out of 10 beta campaigns, the polling sticker increased 3-second video views
When you create your story you can choose to show multiple hashtags directly on the story that are interactive. When viewers watch the story they’ll be able to tap the hashtag you enter and view the page for that hashtag.
@Mentions work just like hashtag stickers. Integrate them into your story and users can tap the mentions to go directly to the page.
For more information on Instagram Stories for business check out Instagram.
Contact RelayPM if you’re interested in Instagram Story ads and we’ll work with you to make them successful for your business.