At RelayPM we are big proponents of integrating as many checkout methods as possible as Amazon Pay, Apple Pay, and Paypal. What I like is that Integrating these simplify checking out on mobile devices and typically result in an increased conversion rate. Last month Shopify released a product taking this one step further to improve the mobile checkout experience, dynamic checkout buttons.
Dynamic checkout buttons allow customers to check out faster and easier using accelerated checkout methods Amazon Pay, Apple Pay & Paypal. There are two types of dynamic checkout buttons that Shopify released. The first type is a Buy Now button directly on the product page that takes users directly to the checkout process. The second type, branded dynamic payment buttons. These will feature logo and colors of each available payment method that your store supports.
The buttons appear beside or below the add to cart button. Which method should you use? Well, this is why it's called dynamic. You don't get to choose. Shopify will use a variety of factors to determine which dynamic checkout button to show.
There are a few limitations based on your store setup. Dynamic checkout is available on all current themes in the Shopify theme store, but if you are using an older version, you may need to upgrade. There are specific apps that may conflict like currency converters, apps that interact with the cart and apps that take customers to an external checkout. If you have custom form features like terms and condition checkboxes, gift-wrapping options and delivery date pickers dynamic checkout may not be suitable.
Assuming you are okay with those limitations here is how you go about setting this up:
- In your Shopify admin go to Online Store > Themes
- Find the theme you want to edit and click Customize
- From the top bar drop-down menu, click Product Pages
- Click Sections
- Click Product Pages
- Check Dynamic Checkout Button
- Click Save
This will implement on all products. If you would like to limit which products you show this on there is more information on Shopify here.
Share your results with us if you have implemented this (whether good or bad).